Brand Strategist and Creative Consultant
I shape brands through storytelling, research, and a deep understanding of human behaviour.
Work
Boil Boss
Brand positioning, narrative and visual identity system
David Lowrie
Brand strategy, narrative development and identity direction
David Lowrie
Brand identity, illustration, packaging and creative direction
New York Buildings/Place Identity Study — New York Architectural Series
Universal Television
Illustration, Visual Storytelling/ Story driven visuals
Sushi Square
Brand identity, illustration, packaging and art direction
Creative Collaborators
Testimonials
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Sally was great to work with! Good communication, reliable and timely with proofs, and nailed the brief!
Jennifer Hood- Design Lead Hoodzpah Design Studio
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As a small business owner who likes to work collaboratively, Sally was extremely fun and easy to work with. She was organised, creative and always came to the table with great work. On top of that, we pivoted the project a lot and Sally was honest and flexible throughout the process. I was super happy with the work that was created and glad we have stayed connected
Miles Lapeyre- Boil Boss
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When we came to Sally for new branding, she helped us step back and really define what we were trying to achieve as a business. She brought clarity to our direction and translated that into a brand that feels both authentic to us and relevant to our customers. The process felt considered from start to finish, and the end result has given us real confidence in how we present ourselves. We wouldn’t hesitate to recommend her and look forward to working with her again
Lewis Lowrie- David Lowrie Fishmongers
Brand strategy & identity – clarifying positioning, narrative, and purpose for complex organisations
Brand design & visual systems – creating distinctive, human-centred brand worlds
Naming & storytelling – giving brands a voice that resonates and is remembered
Illustration & crafted imagery – adding personality, nuance, and cultural relevance
Packaging & physical experiences – designing how brands live in the real world
Capabilities