Designer and Illustrator

I design brands and illustrate ideas that people remember. Blending strategy, storytelling, and craft, I help organisations turn clarity into stories that people remember.

Work

Universal Television / Visual Storytelling/ Story driven visuals

Seb’s Deli — Brand Identity & Packaging

Brand illustrations

New York Buildings/Place Identity Study — New York Architectural Series

Breather Inc- Environmental Storytelling/ Brand Storytelling

David Lowrie Fishmongers/ Brand Strategy and Narrative Development

Immersive Brand Experiences/ Brand Storytelling

Creative Collaborators

Testimonials

  • Sally was great to work with! Good communication, reliable and timely with proofs, and nailed the brief!

    Jennifer Hood- Design Lead Hoodzpah Design Studio

  • As a small business owner who likes to work collaboratively, Sally was extremely fun and easy to work with. She was organised, creative and always came to the table with great work. On top of that, we pivoted the project a lot and Sally was honest and flexible throughout the process. I was super happy with the work that was created and glad we have stayed connected

    Miles Lapeyre- Boil Boss

  • When we came to Sally for some new branding, she took on the project with great attitude and professionalism. Her work was fantastic and the one off designs she created were exactly what we were looking for. We wouldn’t hesitate to recommend her skills to other customers and we look forward to working with Sally again in the future

    Lewis Lowrie- David Lowrie Fish Shop

Capabilities

  • Brand strategy & identity – clarifying positioning, narrative, and purpose for complex organisations

  • Brand design & visual systems – creating distinctive, human-centred brand worlds

  • Naming & storytelling – giving brands a voice that resonates and is remembered

  • Illustration & crafted imagery – adding personality, nuance, and cultural relevance

  • Packaging & physical experiences – designing how brands live in the real world

  • Signage & environmental design – guiding people through spaces with clarity and intention

  • Experiences & interior design consultancy – shaping memorable moments and spaces where brands come alive

SHOP