Designer and Illustrator
I design brands and illustrate ideas that people remember. Blending strategy, storytelling, and craft, I help organisations turn clarity into stories that people remember.
Work
Universal Television / Visual Storytelling/ Story driven visuals
Seb’s Deli — Brand Identity & Packaging
Brand illustrations
New York Buildings/Place Identity Study — New York Architectural Series
Breather Inc- Environmental Storytelling/ Brand Storytelling
David Lowrie Fishmongers/ Brand Strategy and Narrative Development
Immersive Brand Experiences/ Brand Storytelling
Creative Collaborators
Testimonials
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Sally was great to work with! Good communication, reliable and timely with proofs, and nailed the brief!
Jennifer Hood- Design Lead Hoodzpah Design Studio
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As a small business owner who likes to work collaboratively, Sally was extremely fun and easy to work with. She was organised, creative and always came to the table with great work. On top of that, we pivoted the project a lot and Sally was honest and flexible throughout the process. I was super happy with the work that was created and glad we have stayed connected
Miles Lapeyre- Boil Boss
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When we came to Sally for some new branding, she took on the project with great attitude and professionalism. Her work was fantastic and the one off designs she created were exactly what we were looking for. We wouldn’t hesitate to recommend her skills to other customers and we look forward to working with Sally again in the future
Lewis Lowrie- David Lowrie Fish Shop
Capabilities
Brand strategy & identity – clarifying positioning, narrative, and purpose for complex organisations
Brand design & visual systems – creating distinctive, human-centred brand worlds
Naming & storytelling – giving brands a voice that resonates and is remembered
Illustration & crafted imagery – adding personality, nuance, and cultural relevance
Packaging & physical experiences – designing how brands live in the real world
Signage & environmental design – guiding people through spaces with clarity and intention
Experiences & interior design consultancy – shaping memorable moments and spaces where brands come alive