Brand Strategist and Creative Consultant

I shape brands through storytelling, research, and a deep understanding of human behaviour.

Work

Boil Boss

Brand positioning, narrative and visual identity system

David Lowrie

Brand strategy, narrative development and identity direction

David Lowrie

Brand identity, illustration, packaging and creative direction

New York Buildings/Place Identity Study — New York Architectural Series

Universal Television

Illustration, Visual Storytelling/ Story driven visuals

Sushi Square

Brand identity, illustration, packaging and art direction

Creative Collaborators

Testimonials

  • Sally was great to work with! Good communication, reliable and timely with proofs, and nailed the brief!

    Jennifer Hood- Design Lead Hoodzpah Design Studio

  • As a small business owner who likes to work collaboratively, Sally was extremely fun and easy to work with. She was organised, creative and always came to the table with great work. On top of that, we pivoted the project a lot and Sally was honest and flexible throughout the process. I was super happy with the work that was created and glad we have stayed connected

    Miles Lapeyre- Boil Boss

  • When we came to Sally for new branding, she helped us step back and really define what we were trying to achieve as a business. She brought clarity to our direction and translated that into a brand that feels both authentic to us and relevant to our customers. The process felt considered from start to finish, and the end result has given us real confidence in how we present ourselves. We wouldn’t hesitate to recommend her and look forward to working with her again

    Lewis Lowrie- David Lowrie Fishmongers

  • Brand strategy & identity – clarifying positioning, narrative, and purpose for complex organisations

  • Brand design & visual systems – creating distinctive, human-centred brand worlds

  • Naming & storytelling – giving brands a voice that resonates and is remembered

  • Illustration & crafted imagery – adding personality, nuance, and cultural relevance

  • Packaging & physical experiences – designing how brands live in the real world

Capabilities

SHOP