Breather Inc — Environmental Visual Identity & Cultural Photography

Photography series commissioned by Breather Inc to define a distinct visual identity for their USA workspaces — translating American sports culture into minimalist, atmospheric visual language for spatial branding.

The work was later featured on ABC News and in Dwell Magazine as part of Breather’s approach to integrating fine art photography into their design language.

Client: Breather Inc (New York–based workspace provider)

Deliverables: Spatial‑brand photography series; environmental imagery for interior curation

Breather sought a unique photographic language to complement their work‑spaces — something that spoke to rhythm, identity and cultural heritage, while maintaining a minimalist, modern aesthetic compatible with global interiors. The brief invited a re‑imagining of American sports culture through a lens of abstraction and ambience.

I approached the project as a visual study of form, movement, and cultural atmosphere — distilling the essence of baseball and American sporting heritage into photographs that balance nostalgia, texture and abstraction. The imagery focuses on structural elements, geometry, tone, and mood rather than literal representation — creating a visual system that operates as environmental art and brand mood board at once.

The series was acquired by Breather for use across their international workspace interiors, contributing to a consistent aesthetic identity and atmospheric tone in communal working environments. It demonstrates how photography can function as a strategic asset — shaping mood, identity and spatial experience for a global brand network.