Universal Television — Narrative Illustration for Series Identity
Illustration created for the set of LAW & ORDER: New York — translating the city’s tone, structure and tension into a visual echo for brand atmosphere.
Client: Universal Television
Deliverables: Visual narrative illustration (set asset), designed to reflect the show’s New York identity
As part of Universal Television’s interior set design for LAW & ORDER: New York, the brief was to create a visual reference that captures the city’s rhythm — its tension, energy, and contrast — in a way that resonates with fans’ expectations while maintaining cohesion with the show’s identity.
I translated the narrative architecture of New York — its grit, urgency, and duality — into a minimalist graphic language. Using a restricted colour palette (blue, red, black/white), clean lines and high contrast, I focused on mood, tension, and emotional memory rather than literal representation. The illustration was designed to function as a brand-identity echo within the set’s visual ecosystem.
The artwork became part of the official set environment, contributing to the immersive narrative world of the series. It demonstrates my ability to interpret complex spatial and narrative briefs, and to translate them into compelling visual identity assets.