Seb’s Deli — A Craft-Led Brand with Movement and Momentum

Seb’s Deli approached me at the early stages of defining their food offering and identity. They needed a brand expression that would stand out in an increasingly saturated deli and prepared-food market — something characterful, recognisable, and anchored in their ethos of bold flavours and craft production.

Client: Seb’s Deli
Deliverables: Brand positioning, visual identity design, packaging direction, and narrative development.

Seb’s Deli now has a visual identity that balances character with clarity — a system built from simple, expressive elements that create a distinctive presence across packaging, signage, and everyday touch points. The leaping cheetah illustration brings movement and warmth, while the geometric framework and pared-back palette keep the brand disciplined and recognisable. Together, these components form a cohesive brand world that gives Seb’s Deli the confidence to grow, stand out, and stay unmistakably itself.