Pattern as Spatial Identity

This project explores how illustration and pattern can function as a brand’s physical identity. The wallpaper collection was developed as a system — not standalone artworks — using repeat structures, colour palettes and scalable components to shape the mood and character of interior spaces.

Featured in Elle Decoration and other publications, the work demonstrates how crafted visuals can extend brand expression into the built environment, creating meaningful, atmosphere-driven experiences.

Client: Various Clients
Deliverables: Brand positioning, visual identity design, creative direction, and narrative development.